JAMES LI DESIGN

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PRESSIO UK



Team: 
PRESSIO UK

Role: 
Design Lead

Year: 
2024

Category: 
Web, Branding, Social & Web Content
Project Overview



PRESSIO is a British sustainable sportswear brand focused on performance and sustainability. This project mainly involved upgrading the website design, along with refreshing the brand identity and creating social content.









Design Impact:

  • Created a consistent brand experience
  • Effectively highlighted PRESSIO’s commitment to performance and sustainability
  • Increased brand visibility and engagement through strong visuals

    •  My Role:

    As the main designer, I was responsible for:
    • Brand System Enhancement: Refined brand identity and extended sub-brand applications
    • Website Design: Improved user experience and visual appeal
    • Social Content: Developed engaging social media content
    • Marketing Collateral: Designed promotional materials, ads, and event displays




































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